About us

Logic Clothes is a Ukrainian author womenswear brand. We differ from similar brands in how we think, sew, and talk to our audience.

Different from similar author brands

  • A lot of colour and print.
  • No “collections”. Ideas come as a stream: we invent — we sew.
  • We sell for as many years as people keep buying it.
  • We don’t remove “off-season” pieces — the audience is worldwide.
  • Audience = very advanced users who don’t even go to a typical Zara.
  • A fast-perceiving, informed audience that uses technology — people at the avant-garde.
  • No “basics”.
  • Clothes for crazy people who are bored of everything looking the same.
  • Creative professions: open-to-the-world people who have seen a lot — and “like everyone else” is not interesting to them.
  • The store and Instagram feel like a treasure shop: piles of things, piles of curiosities. Heavy for a Zara audience — and that’s the point.
  • We customise ideas: your colour / your print / your size.
  • Unlimited size range — we literally sew for any parameters.
  • No “invented meanings” like brands for “niche Kyivans”.
How we work

We do everything as if for ourselves.

We sew for ourselves. We wear the pieces ourselves.

We built the store the way we wish other stores were.

We’re building the website the way we ourselves find convenient to use.